You receive a gift from a company, and within seconds you have formed an opinion about them that no annual report could have shaped quite so quickly.
Corporate gifting has always been a form of communication. What has changed is how companies are using their spending to make an impact.
The companies doing the most interesting gifting right now are looking for corporate gifts with impact. Products with a mission, a story behind them, something worth talking about.
A candle handmade in small batches in the UK by a female founder. A notebook made entirely in Europe using ethically sourced, certified materials from a women-owned business in Vienna. A hand-stitched leather wallet made in India by women rebuilding their lives after escaping modern slavery, with all profits reinvested into their independence. Each one a small statement about where a company chooses to direct its money.
Branding still matters. But a discreet logo on something genuinely beautiful is far more powerful than a large logo on something forgettable. The bin is the enemy of good gifting. The gift that stays is the one the recipient actually wanted to keep, with a strong story behind it.
Gifts used to be about visibility. Now they are another touch point for companies to do good and reinforce their values.
As you start planning your next event, the question worth asking is simple. What do you want this gift to say?
That is what we set out to build at 10 Million Women. Gifts making a difference, from businesses worth supporting. Our travel edit is a good place to start.
If you are ready to explore, our Gift Concierge is here to help.
What is the corporate gift that connected with you when you learned the story behind it?
Teresa Roncero
Founder | 10 Million Women
2 comments
Subtle branding on something meaningful always lands better.
A good reminder that people remember the story, not the logo
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